From the idea to the premiere - insights behind the scenes - Module 2: Marketing and social media (The Love Potion)

The course offers practical insights into the creation of Gaetano Donizetti's opera The Love Potion - from the initial idea to the premiere. Inspired by the look behind the scenes, participants will creatively engage with the theater events and express their own ideas. The participants design creative social media content and deal with the public relations work surrounding a theater production.


Module 2: Marketing and social media (The Love Potion)

- 10:00 -11:00 am Introduction to the play and review of The Love Potion
- 11:00 - 12:30 Discussion with marketing department: planning and design of social media content for Der Liebestrank (posts, stories, reels, etc.), design of flyers, posters, program booklets and digital advertising material
- 13:00 - 15:00 Practice: Sound recording /or video recording /photos (for social media) on the topic "My personal love potion"
- Creating a story, a social media post or a mini-campaign for The Love Potion

If you book all 4 modules, the total price is reduced to €179.

Target group: Interested parties from the fields of culture, art, theater pedagogy and amateurs with an interest in theater work